With the rise of hate crimes toward the AAPI community, it’s especially important to support Asian‑owned brands as they’ve been one of the hardest hit since the pandemic and increase in anti‑Asian sentiment. Supporting Asian‑owned brands not only benefits the business owners but also increases equity, develops generational wealth, helps dismantle the “model minority” myth, and is one of the easiest ways to show solidarity.
While I also encourage you to shop locally, here’s a roundup of AAPI founded small businesses that you can continue to support long term! Some of these brands I shop at consistently and others are more recent discoveries that I’m so happy to have stumbled upon.
Tower 28 Beauty
A clean, everyday makeup line even for the most sensitive of skin. I’m partial to their BeachPlease Luminous Tinted Balm but there’s also a reason why their Lip Jelly is TikTok famous.
Blume
Founded by Indian sisters, Blume empowers young women by setting a new standard for skin, body, and period care. Their self‑care products are made with natural ingredients and their Meltdown Acne Oil is a personal favorite.
Skinesque
Skinesque is dedicated to creating gentle formulas that harness some of the best that Korean beauty has to offer. At accessible price points and effective ingredients, you don’t need a 10‑step skincare routine.
NOTTE Jewelry
Founded by Jessica Tse, her playful take on jewelry with mixed materials is oozing with happiness. NOTTE also donates a portion of proceeds to non‑profits and charities.
BONBONWhims
If you’re looking to get the quintessential Y2K vibe, look no further. Every accessory is small‑batch and custom made out of New York.
Ilene & Co.
Ilene & Co. is all about women empowerment through thoughtful and classic pieces that are 18k gold plated. They also work to address gender equality and donate to organizations such as the Global Fund For Women.
Friday Field Trip
With four generations of experience in the clothing business, Friday Field Trip was born as an homage to that legacy. They offer streetwear staples with a unique focus on embroidery details.
MAUBY
Based in Los Angeles, MAUBY pieces are designed with comfort and sophistication in mind. Everything from their jumpsuits to floral prints and cozy knits make timeless additions to any closet.
Covry Eyewear
Founded on the premise that one size does not fit all, Covry creates inclusive eyewear that’s more comfortable and better designed for diverse face shapes and sizes.
KAYU
These bags and accessories are the ultimate summer statement. Made from ethically sourced materials from around the world, KAYU focuses on minimizing environmental impact with each piece designed to last a lifetime.
Ren•Vois
California based ceramic design studio founded by Tina Huang, Ren•Vois produces beautifully crafted items for your table and home in the dreamiest of pastel hues.
Mala The Brand
Inspired by European design and scents, these hand poured soy candles feature wooden wicks and sustainable materials. And with each candle purchased, a tree gets planted.
